How do I engage my Facebook followers better?.
In the social media world, engagement is
one of the few things that cannot be overlooked. Facebook engagement can take
many forms such as commenting, replies, reposts and sharing. The higher the
level of engagement, the more popular your brand becomes. Engagement plays an
integral role in the success of social media marketing because it helps in
reaching to your target audience organically. When you engage with your
Facebook followers you save on cost that could be used on paid ads. It also
helps to achieve marketing objectives such as generating leads, driving more
traffic to your website and improving on sales.
Unlike before, many people have joined
marketing in Facebook and they are all competing for the same clients. It has
become harder to grow and maintain engagement level. This has led to many
people to look for better ways of engaging people. In this article, you will
know some of these ways to help you in improving your brand.
Show
brand personality for better engagement
Many businesses fail in social media
marketing because of sounding too professional and boring with their typical
corporate image. This approach fails because Facebook is a social place and
activities happen in a social set up. If you would like to have more
engagement, you should emphasize on showcasing your company’s personality with
your content. The best way to showcase is by sharing team pictures. Your followers should understand that you are
not a social media robot but a real person. For example, a picture of your team
having having fun outside will attract more comments and likes than an official
communication through Facebook.
Understand
the best time to post
The more people interact with your content
the higher your engagement level will be. To increase the number of likes,
comments and sharing for your posts, you should post your content when most of
your followers are online. Finding the appropriate time to post can be
challenging since it depends on several factors. That is why you need to
experiment to get the perfect time.
There are many people on Facebook posting
their content. This has led to increased competition for viewership. When you
post your content on the wrong time, you risk it from being covered by more
current content. You should continue posting until you identify the most ideal
time for you.
You can have a better understanding on when
and how your audience engages with your content through analysing Facebook
insights data. Experimenting on the best time to post will help you to
understand your audience and the type of information they are interested in.
Create
shareable content for Facebook
Facebook is a social place where people
share content that they feel is worthy to be shared. Facebook engagement can
significantly be improved by creating share-worthy content. Your followers can
share your content even without requesting them to because of its quality.
Quality and share-worthy content gives your
followers and other readers a reason to spread your posts. Your post can go
viral because of investing in share-worthy information. People always share
content that is relevant and connect with them at a deeper level.
Regardless of your niche, you should always
post relevant content that resonates with your followers’ interests. You should
also put extra effort to create content that will make you stand from the crowd
and make people happy by sharing it.
Pin
post for increased more visibility
Pinning a Facebook post increases
engagement by 5 times. Like Twitter, you can pin a post in Facebook. Pinning
will bring it to the top of the page for as long as you want it there. Pinning
Facebook posts allows you to determine which post enjoys the highest visibility
when followers visit your page. When a page has more views, the level of
engagement increases too.
Share
more videos
It has been proven that videos have a 135%
greater organic reach than photos. Videos help to incorporate visuals and audio
in one package. People find it easier to watch videos explaining a product
rather than read a post with the same information. This could improve the
levels of engagement tremendously since many people view your content. Besides,
Facebook has made the process of uploading videos easy for everyone.
Ask
the right questions
Engagement in Facebook becomes easier when
people are naturally willing to reply to your posts. The greatest relationship
you can have with your followers is to have free communication by asking and
answering questions.
Posting questions to your followers is the
best way to invite comments for your posts. A question acts as a call to action
and gets the attention of people by letting them share their ideas and
thoughts. Facebook comments are good for receiving feedback from your potential
customers. You can use the attained feedback to improve your product or give
further information.
Comments give the social media network a
clear understanding of what your page is all about. This information can be
used to direct more fans to you.
Use
Facebook Live consistently
Facebook live is growing many businesses. Both
consumers and brands have accepted it effectiveness. No matter the size of your
business, you can use Facebook live with your audience to give them relevant
information and increase your brand awareness in real-time.
When using Facebook live it is important to
focus on the current moment since this is a platform that covers information
happening now. If you need to get more engagement through Facebook live, you
have to connect with your followers and talk about current topics.
The platform helps you to connect with your
followers in a deeper level since they can see you live and get feedback in
real-time. This makes your brand look more authentic and trustworthy. Through
live press, you can get immediate information about the type of content your
followers need and how you can improve it.
Post
less
Posting more frequently can result to low
engagement on your page in terms of clicks per post. When your followers notice
too much frequent posting, they begin to associate your account with spam bots
programmed to make a certain number of posts within a specified duration. When
you post less, you give your followers time to consume your content.